Designing for Disruptive Innovation with Eliane Tozman

Tuesday, April 9 2019, 6 p.m.

The Wallace Gastropub

An Image of Eliane Tozman, Head of Design for IBM Canada Innovation
Eliane Tozman, Head of Design for IBM Canada Innovation

Eliane Tozman is a Montreal-born, Toronto-based designer, currently working in UX Design (User Experience Design) at IBM. Tozman works in software development, where she researches, conceptualizes and designs ways for IBM to make the technology work for the user, so the user doesn’t have to work for the technology.

Tozman’s presentation focused on Designing for Disruptive Innovation and why it’s so important for creating successful outcomes. She provided insight and examples of how design thinking empowers multi-disciplinary teams to solve complex problems by considering many options, integrating ideas and opportunities, and testing multiple solutions before going to market.

IBM Design builds user-targeted products and experiences: this session offered an overview of this human-centered methodology. This method challenges people to see the world through the eyes of the user every step of the way.

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